Agrana - AGRANA's Sugar Brands

AGRANA successfully launched the "Wiener Zucker" sugar brand in Austria back in 1987 (although it was sold under the brand name "Natürlich Zucker" until 1994).

Applying the same family brand principle, sugar brands were also launched in Hungary (1996), the Czech Republic (1999), Slovakia and Romania (2001), each with a component of the brand name specific to the particular country. The family brand principle is designed to achieve recognition while at the same time underscoring the national sugar brands' shared origins. The resulting synergies have generated a brand presence in Austria, Hungary, the Czech Republic, Slovakia, Romania and Bulgaria that is truly unique in the sugar industry.

The broad range of products sold under the AGRANA sugar brand name used in each respective country enables the food trade to offer consumers a complete and diverse choice of sugars.

Internet services that advise consumers and give tips on how sugar can be used (e.g. recipe services) are an important part of AGRANA’s marketing activities.

The AGRANA advertising line in Hungary, Slovakia, Austria, Czech Republic and Romania.