Fruit Preparation
AGRANA is the world leader in the production of fruit preparations for the dairy, baking and ice cream industries.
High organic growth has consolidated this position in the global market.
Fruit preparations are special products tailored to customer requirements that are dependent on close research and a high degree of development-based cooperation with customers. Special preparations of high quality fruit, either as a liquid or in pieces, add value to the products of the global food industry.
Our production facilities are located in close proximity to customers in order to be able to ensure maximum freshness and quality. The raw materials are sourced and processed on a global basis.
The fruit preparation segment was created through the acquisitions of the Atys Group, Dirafrost and Steirerobst AG.
In the course of merging and integrating these companies into the AGRANA Group we created a global business division capable of delivering innovation and developments close to the market. International cooperation in the area of raw materials and the technological implementation of new knowledge generate synergies that increase the quality of AGRANA products and yield more value added for customers.
One example of this form of borderless communication is the innovation and competence center in Gleisdorf, Austria, which is responsible for research and development and the high standards of product quality at all fruit processing plants worldwide.
AGRANA has set itself the strategic goal of consolidating its global standing in the fruit preparations market and has established a strong and successful presence in growth markets. This is consistent with the Group’s objective of providing its internationally active customers in the food industry with a full range of products and services – both in existing and future markets.
In China, an important growth market, AGRANA has been represented since 1999 and has cooperated successfully with customers in the dairy industry.
In Russia, a fruit processing plant was opened in Serpuchov (near Moscow) in mid-2005. The capacity of this facility has already been increased due to the high level of market demand.
A fourth fruit processing plant was opened in the USA in March 2005 in order to be able to generate additional sales in this high-volume market.
South America also represents a growth market and one which has been served by a fruit processing facility in Argentina since 1994. In early 2007, a new plant was opened in Brazil so as to be able to meet rising demand from the dairy industry for fruit preparations.
AGRANA holds leading positions in the highly developed and high volume dairy markets of Western Europe and North America. These markets will require continual innovation and technological leadership in order to be able to further consolidate these strong market positions.