The segment FRUIT combines the strengths of a series of successful companies under the universal AGRANA brand and continues to develop in new growth markets through geographic diversification.
The segment FRUIT is structured into two business units:
- AGRANA Fruit S.A.S., with head offices in Mitry-Mory, France, acts as the holding company for the unified presence of all companies engaged in the production of fruit preparations.
- AUSTRIA JUICE GmbH, based in Kröllendorf, Austria, oversees all subsidiaries in the fruit juice concentrate segment, beverage compounds, fruit wines and flavor.
This organisational structure makes it possible to position the segment FRUIT successfully, efficiently and uniformly worldwide.
In addition, this corporate arrangement also ensures that existing potentials and synergies in the areas of purchasing, administration, research & development and sales are all fully exploited.
All of the companies within the segment FRUIT are ultimately owned by AGRANA Internationale Verwaltungs-und Asset-Management GmbH which is responsible for the further development and strategic management of both fruit-based business units.
The segment FRUIT encompasses a total of 40 production sites spread across Europe, Asia, North and South America, Africa and Australia, from which it supplies the global food and beverage industry with high quality natural products.
In its FRUIT segment, AGRANA does not produce any consumer products but it supplies fruit preparations and fruit juice concentrates to numerous industrial sectors:
- Dairy industry
- Bakery goods sector
- Ice-cream manufacturers
- Soft Drink producers