The Sugar segment has traditionally been AGRANA's core business.

AGRANA Zucker GmbH maintains nine production facilities in five EU countries and a plant in Bosnia-Herzegovina. AGRANA also markets sugar and starch products in Bulgaria. This makes AGRANA one of the leading sugar companies in Central and Eastern Europe. Through its country-specific sugar brands, such as Wiener Zucker in Austria and Koronás Cukor in Hungary, AGRANA offers customers a wide range of sugar and speciality sugar products.

AGRANA sugar products are marketed as follows:

  • To end consumers via food retailers,
  • To the food processing industry including soft beverage producers, makers of confectionary, and the fermentation industry as well as other food-based sectors.

AGRANA's strengths include:

  • High product quality standards,
  • A product range closely reflecting customer needs,
  • A range of services tailored to customers' specific requirements,and
  • Just-in-time logistics throughout the entire sales region.

These qualitative aspects and our consistent customer-focus play a major role in cultivating long-term customer loyalty. This provides the basis not only for sustainable competitive advantages but also for our outstanding position in an increasingly competitive market environment.

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The natural upgrade.

  • Sugar.
  • Starch.
  • Fruit.