AGRANA Fruit expands its presence in South East Asia
AGRANA Fruit is using strategic collaborations with local partners to expand its business in South East Asia and India.
“Being the world market leader for fruit preparation for the dairy industry we intend to expand further by making our products accessible truly everywhere.”. Quote Johannes Kleppers, CEO AGRANA Fruit
AGRANA Fruit is proud to announce the opening of a new representative office and product development lab in Bangkok.
The new office is part of a strategic collaboration with Jebsen & Jessen (J&J) covering Thailand, Myanmar, Vietnam, Indonesia and the Philippines providing industry-leading support to customers through J&J’s well established network within the food industry while introducing AGRANA Fruit products to this key market.
Following Thai traditions when starting something new, a religious ceremony with monks and a traditional Chinese lion dance show to bring good blessings and spill bad spirits away were held during the opening. The office as well as the the new product development lab operated by J&J on behalf of AGRANA, providing the finest technical expertise as well as product support and innovative solutions, were blessed in course of the ceremony. Finally lab tours and workshops as well as showcasing and product tastings were offered to visiting customers.
AGRANA Fruit goes big in Japan.
In Japan, we are happy to announce that Mr.Kiminori Tsujikawa started operating as a local representative, making it possible to service local customer demands. Kiminori Tsujikawa has over 25 years of local experience in the food industry.His experience and knowledge of the local culture and taste helps to bridge the gap between local customer needs and global Agrana Fruit affiliates.
Through the representation, Agrana Fruit will deliver frozen as well as processed fruits to the Japanese market and further develop the product portfolio.
AGRANA Fruit sets foot in India.
In India, AGRANA Fruit has made the first step on September 7th with the incorporation of its legal entity AGRANA Fruit India Pvt. Ltd. This is the beginning of the local footprint and the first evidence of AGRANA Fruit’s dedication towards the Indian market. The future plans will be fully built upon bringing customers and consumers innovative and tailor-made fruit solutions adapted to the India taste profile.