This is AGRANA at FI Europe 2023

The countdown is on!

Time to reveal some of our trade fair highlights which are tapping into current and upcoming trends.

Explore our wide range of delicious, functional and natural foods and beverages, ready for tasting on our booth.

 You can look forward to the full range of products and capabilities from AGRANA and Austria Juice.

Take a seat and be our guest!


Get inspired with #AGRANAinside menu

Check out the formulations and download the #AGRANAinside menu.
Learn more about

- gluten-free white bread and waffles
- plant-based "meat" balls and currywurst
- organic plant-based cream sauce
- Betaine drinks
- Vanillekipferl biscuits
- and many more ...


Download your next innovation

Lets talk about ingredients, innovative recipes, and sustainable initiatives.

Our presence at Fi Europe is a great opportunity to showcase solutions for your industry.  

Find information about innovative clean label concepts which we showcase live at our booth.

Do not hesitate to reach out!


Gluten-free & organic white bread

Corn starch, rice flour and potato fibers are the main players in this proprietary AGRANA development for gluten-free white bread. Deliciously airy and tasty.

View recipe

Organic & plant-based "meat balls"

This clean label recipe is free from methyl cellose. Textured wheat protein, pregelatinized corn starch and potato fibers provide the right mouthfeel! A natural, full-bodied taste.


Vegan currywurst


Vegan cream sauce


Gluten-free waffels


Sugar Specialties

As an international supplier of sugar with operations in Central, Eastern and South-Eastern Europe, we believe in a world of regions, where regional production ensures security of supply, conserves resources and contributes to a sustainable society. That's why we are strengthening production in our existing nine locations.

We are supporting farmers and businesses in our regions, while ensuring efficient production operations that enable us to provide quality sugar and services in a sustainable way. This is what we stand for because this is how we see our responsibilities.

About sugar


Betaine is an ingredient in food that has a positive effect on the water balance and metabolism, thereby promoting physical performance and endurance.

To demonstrate the positive properties of betaine, two drink concepts developed by AGRANA together with AUSTRIA JUICE can be sampled at the FiE stand:

- sotonic sports drink with red berry juice
- energy drink with vitamins, caffeine and betaine

Learn more

What AGRANA can do for you! Our industry expertise

AGRANA is a specialist in starch, fruit and sugar and brings excellent experience in many areas of the food industry.

Read what AGRANA can do for you in your industry:

- Bakery
- Beverages
- Dairy
- Ice cream
- Savory


Let’s innovate together – contact us!

Our team of AGRANA, AUSTRIA JUICE and DuraBeet are happy to welcome you at Fi Europe 2023!

Don't hesitate to reach out.

[email protected]



Our expertise in refining renewable agricultural raw materials to make high-quality ingredients provides our customers with the option of a purely natural solution for use in different industries, ranging from food and beverages, pharmaceuticals and personal care to industrial goods. Innovation, passion and a commitment to quality are the keys to serving our customers worldwide. By respecting people and nature, we have a positive impact on the communities and environments where we source our ingredients.