About AGRANA fruit

What unites us at AGRANA Fruit is the love for fruit, which is also the basis for our vision, mission and USP.

Our vision

"We are the undisputed global leader in bringing inspiring fruit solutions to the world."

Our mission

"AGRANA Fruit globally provides innovative fruit solutions to the food and beverage markets. Our focus is profitability, sustainability, efficiency and quality."

What we stand for

At AGRANA Fruit we truly care about fruits from the moment they are cultivated until they are mixed with the final products. This is what makes us different.

Our core values

  • We Love Sourcing - Global Sourcing for you

    Through long-term relationships with our dedicated contract farmers, we have established a formidable competitive advantage within the core areas of our business including:

    • Quality
    • Traceability and
    • Sustainability

    Sourcing is considered an art at AGRANA Fruit. We offer a highly-skilled team of experts who travel the globe in search of the most heavily sought after fruits.

    Our standardized worldwide network of cultivation, growing, harvesting and first transformation gives AGRANA Fruit the distinct pleasure of delivering the highest quality fruit preparations to our customers.

  • We love our customers - customized R&D for you

    To inspire and continusously delight our customers is a top priority at AGRANA Fruit. Globally we launch around 850 new and innovative products across several markets including dairy, ice cream, bakery, beverage and food service industries every year. We are enthusiastic about partnering with our customers to help support and grow their business.

    Our leadership position in the global market as fruit preparation producer gives us a well-defined view of local markets providing insight related to our customers and the consumer.

    Our worldwide network of R&D specialists champion each customer request, delivering fast and efficient solutions that align best with the demands of local markets.

    Our global research institute, the AGRANA Research and Innovation Center (ARIC) is located in Austria. In order to provide the most innovative solutions to our customers, multinational experts work on the latest technologies, as well as upgrades to our current production procedures. Furthermore, they are connected to our network of international R&D specialists around the globe, who focus on market proximity and local customer needs.

  • We love excellence - premium quality for you

    AGRANA Fruit has established the highest standards for fruit selection and processing, guaranteeing our customers unsurpassed food safety standards and premium quality. Food safety is a strategic priority throughout the organization, compromising our standards is not an option.

    A zero defect policy has been established based on agreed specifications with our customers in all aspects of our business. Due to our robust monitoring our consumer complaints are less than 1 in 13 million final products.

    The AGRANA Fruit Quality Management team consists of more than 200 highly qualified employees worldwide, who are responsible for verifying the quality and food safety of raw materials and finished goods.

    We have instituted the e-PACT (management by Example, Prevention, Auditing, Continuous Improvement, Training and People) focusing on managing our main risks: foreign objects, microbiology, chemicals and allergens.

    Our quality management programs offer full traceability of raw material and final products, which includes 100% of supplier documentation from audit to supply. Final products are audited both internally by our quality and management teams and externally through customer and third party auditors. We utilize these audit results do define continuous improvement opportunities. We are proud that our quality management programs always achieve top evaluations from our customers.

    Agrana Fruit Certifications & Memberships

    • ISO9001
    • ISO22000
    • ISO FSSC
    • Organic
    • IFS
    • BRC
    • HACCP
    • LEED
    • SEDEX

    Different certifications depending on the production site.

  • We love the world - global presence for you

    AGRANA Fruit is truly the only gloal fruit preparation supplier, with 28 processing plants located in 20 countries across the globe. We have over 5,500 employees, offering a comprehensive knowledge base allowing us to meet the needs of both local and global customers. We currently have sales activities in more than 80 countries.

    The close proximity to our customers enables high reactivity and our network flexibility offers the highest service level. Our employees are connected through a global network that focusses on market proximity, local customer needs and local taste.