PuraBeet® is 100% plant-based, crystalline betaine, derived exclusively from natural ingredients, specifically GMO-free sugar beets. PuraBeet® is upcycled from sugar production side stream and produced purely with physical extraction processes to retain its natural properties and benefits.
Thanks to its versatile properties, PuraBeet® offers a wide range of benefits when used in skin care, hair care, and oral care products.
Due to its exceptional osmoregulatory properties, PuraBeet® betaine is an ideal choice for natural moisturizing and cell protection. It effectively hydrates both skin and hair, making it suitable for sensitive skin and scalp irritations.
PuraBeet® betaine enhances the sensory experience of personal care products and contributes to a supple and softer skin feel.
Product Features
- INCI: Betaine
- Purity (betaine on dry substance):
Min. 99,0 % - 100% soluble (Water, Ethanol)
- Origin: 100% natural, European GMO-free sugar beets
Application and Efficacy:
PuraBeet® is a multifunctional active ingredient recognized for its exceptional benefits across skin care, hair care, and oral care. Derived naturally, betaine delivers outstanding moisturizing effects and strengthens the skin’s barrier, enhancing overall protection. Its gentle, non-irritating properties make it ideal for all skin types, including sensitive skin. These outstanding features position betaine as a versatile and highly valuable ingredient for personal care products, providing enhanced hydration, protection, and soothing benefits.
Skin Care
- Natural betaine helps to regain water balance in skin cells and significantly increases skin hydration up to 24 hours after application.
- It helps to improve the function of tight junction proteins in human epidermis. In this way betaine strengthens the skin’s natural barrier, helping to protect against environmental stressors, pollutants, and harmful substances.
- Natural betaine reduces the aggressive impact of surfactants, making it suitable for sensitive skin.
- It enhances the sensory profile of formulations, leaving the skin feeling supple and noticeably softer after use.
Hair Care
- Natural betaine is a versatile ingredient in hair care formulations, contributing to hydration, conditioning, protection, and overall hair health.
- It improves hair strength and boosts resilience and elasticity. This makes it less prone to breakage during brushing, combing, or styling.
- Natural betaine is gentle on the scalp and hair, making it suitable for sensitive skin types and for use in various hair care products, including shampoos, conditioners, and hair masks.
- It improves the sensory characteristics of formulations by boosting foam volume in selected surfactant solutions.
Oral Care
Betaine is used in oral care products, as it offers several benefits:
- It helps to maintain the moisture levels of the oral mucosa.
- Due to its osmoprotective effects it is protecting cells against osmotic stress.
- It can help reduce irritation of the gums and other oral tissues, contributing to overall oral health.
Contact Details
Our team will be happy to help in connection with any other questions and product requests.
Jelena KljaicSales & Category Manager Betaine - Personal Care |
Daniel DornerKey Account Manager |