Here’s what I can do
AGRANA is now taking a decisive step for its overall communicative presence for its sugarbrands in seven countries: With the brand promise "Here’s what I can do." AGRANA is appearing for the first time with a transnational brand promise. A slogan that not only underlines the portfolio, but above all stands for what our products can do.
When sugar is often viewed too one-sidedly for its disadvantages, it is time to offer a new perspective on sugar. Sugar is not only an ingredient; sugar has the ability to transform itself and simple dishes into pure delight and special moments. This transformation is especially visible when it comes to jam, boiling down & baking. The switch from sugar to „happiness in a jaw“, is a fascinating transition and our key theme inspiring us for this campaign.