The sugar is produced at AGRANA sites in Tulln and Leopoldsdorf, both in Lower Austria. It is then sold on to end consumers and the food processing industry under the Wiener Zucker brand. Customers appreciate both the attractive packaging design as well as the consistent quality level. It is for exactly these reasons that the Wiener Zucker brand has long enjoyed such an outstanding reputation among Austrian consumers.
Discover the sweet side of Austria with numerous ideas for recipes and detailed information about Wiener Zucker at www.wiener-zucker.at
Food production and catering sectors
Our top-quality products are used in the food processing industry as well as in the baking and confectionery sectors. Examples include their use in the production of soft drinks and alcoholic beverages, dairy products, confectionery or in fruit processing and the production of jams. Sugar is sold in volumes ranging from 4g sugar sachets to full tankers.
Hellma sugar portions
The carefully portioned products, particularly sugar sticks and sugar sachets, of Hellma have long been classic products. These individually packaged products are a daily encounter. They are the perfect accompaniment to hot beverages, breakfast spreads or simply as a small gift. Hellma offers sugar portions which are perfect for every occasion and taste, regardless of whether in the catering, hotel or bakery sectors. Besides sugar portions in sticks and sachets, Hellma also provides a selection of coffee accompaniments and small confectionery items such as biscuits for every taste as well as portioned bread and spices. For more details, please visit www.hellma.at
Applications & Products
Sugar products for end consumers
Sugar comes in many varieties
Sugar is far from being a single product – it comes in numerous different forms. Presses shape the various sugar cube varieties such as standard sugar cubes, espresso sugar cubes, bridge sugar and sugar cones. Milling produces icing sugar, baking sugar and powdered sugar. Caster sugar is a particularly free-flowing variety of icing sugar which doesn’t form clumps every when used on warm bakery products. Besides sugar, gelling sugar also contains apple pectin and citric acid. Syrup sugar consists of fine crystallised sugar and citric acid. In order to prevent gelling, pectinase is added to the syrup sugar for the production of syrups based on berries and stone fruit. White and brown rock sugar are made from a top-quality sugar solution which crystallises slowly. Brown sugar is crystallised sugar to which sugar cane syrup has been added. Fructose plays a role in calorie-reduced nutrition. Glucose is a particularly rapid source of energy.
Our entire product range can be found using our Product finder.
Getting the most out of sugar. Various by-products are also processed rather than simply being disposed of. At AGRANA, we practice a sustainable business cycle. We manage to use nearly 100 % of the agricultural commodities involved in sugar production.
An example of this is molasses, the syrup extracted during the last crystallisation process. Molasses contains non- crystallised sugar (6 to 9 % of the sugar contained in sugar beet) as well as the soluble non-sugars found in the sugar beet. Molasses is a valuable product which is processed to make baking yeast and animal feed as well as being used to make alcohol. The sugar beet cosettes left over in the extraction tower are also processed further. After being mechanically pressed and molasses added, the cosettes are dried, pressed to form pellets and sold as animal feed.
THE international BRAND CONCEPT
The same top-level brand concept is also used in other countries: Slovakia uses Korunný Cukor, in the Czech Republic, its Korunní Cukr, Hungary relies on Koronás Cukor, Romania is familiar with Mărgăritar Zahăr and Bulgaria’s supermarket shelves are full of Zahira. Our brand concept is clear: Thanks to their common origin, the country-specific brands are immediately recognisable at an international level yet also tailored to local markets. As a result, we have created a market presence in the countries Austria, Hungary, the Czech Republic, Slovakia, Romania and Bulgaria which is unique in the sugar industry.
AGRANA Zucker GmbH acts as a holding company for all of the subsidiaries in the Sugar segment and, as such, is responsible for their coordination and management.
AGRANA’s quality management system has been certified according to ISO 9001. The sites in our Sugar division have also been certified according to FSSC 22000, IFS, BRC, GMP+, ORGANIC, KOSHER, HALAL, SMETA, ISCC, ISO 50001 and FAIR TRADE. Our quality management system is audited at regular intervals and is also evaluated by top management in the course of annual management reviews.
A TRADE Mark of agrana
Wiener Zucker’s organic sugar reflects environmentally-sensitive growing methods and sustainable agriculture. This is safeguarded by a strict monitoring system – extending from the field to the finished product. Our fine-grained organic crystallised sugar is an all-rounder in any kitchen and free of any unwanted taste sensations. Click here for an overview of our organic products.
Sweet greetings from AGRANA
Our German-language slogans “Süße Grüße vom Bauern” (Sweet Greetings from the Farmer) and “Süße Grüße an die Natur” (Sweet Greetings to Nature) highlight our sustainable approach to business and provide beet growers a voice. These slogans are printed on signs placed in beet fields, on retail packages of Wiener Zucker products, on sugar sachets for the catering sector and also on packaging units for major customers. “Sweet Greetings” can also be sent as a symbol of sustainability in the form of a special postage stamp.