AGENABON for Personal Care
Hydrolyzed starches for natural hold and texture control in water-based styling systems
AGENABON For Personal Care is a hydrolyzed corn starch that is ideal for hair styling applications. It supports structure, hold and texture in water-based systems such as gels and mousses. The starch-based polymer network enables defined styling performance while aligning with natural formulation concepts.
Key benefits
- Provides defined hold and curl retention in styling systems
- Supports volume and texture without synthetic styling polymers
- Compatible with water-based gels, creams and pump sprays
- Contributes to structured rheology and stable viscosity profiles
- Enables natural positioning in hair care formulations
Product range
Technical & formulation insights
The mechanism behind natural hold and texture
Hydrolyzed corn starch acts as a film-forming and structuring component in aqueous systems. When incorporated into gels or mousses, it contributes to a cohesive network that stabilizes the styling structure on the hair fiber. Compared to conventional synthetic polymers, starch-based ingredients can deliver comparable rheological properties in semi-transparent hydrogels while supporting natural formulation concepts.
The functional performance is closely linked to molecular weight distribution and degree of hydrolysis. These parameters influence viscosity build-up, film flexibility and the balance between hold and hair feel, allowing formulators to fine-tune styling intensity and sensory profile.

