Ingredients for personal care: nature meets purity
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Solutions for body, skin and hair care formulations that feel as good as they perform
Clean, effective and natural — that's what personal care consumers expect from every product they touch. Segments like sensitive-skin care, sun protection and male grooming are expanding fast, driving demand for gentle actives that still perform. Formulators want texture, mattifying performance and quick absorption without compromising on transparency. Meanwhile, sustainability credentials, COSMOS/BDIH and NATRUE certifications and microbiome-friendly profiles are reshaping how brands source and formulate. The ingredient list has become the first touchpoint — before the product even touches the skin.
What does this mean on the production side? Texture, stability and natural credentials that work together — not against each other. Simple on the label, complex in the lab — that's the reality. COSMOS/BDIH and NATRUE-approved raw materials, robust microbiological profiles and easy-to-use powders and emulsifiers that cut residue, sharpen mattifying performance and improve spreadability. And to keep development moving: regulatory support, sample formulations and fast application testing.
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Together, we'll identify the right solution for your process, formulation, and labeling needs.
Personal care ingredients — from lab sample to production line
Looking for care ingredients that combine clean-label credentials with measurable formulation performance? AGRANA's personal care portfolio brings together starch and sugarbeet based ingredients engineered for emulsion stability and controlled rheology. From mattifying powders to sun-protection emulsifiers, we bring COSMOS/BDIH conformity and the formulation flexibility to simplify scale-up – so formulators can focus on sensory differentiation, not ingredient compliance.
Starch products
Versatile starch systems for skin and body care — from native and modified grades to lipophilic and boiling-resistant options, also in organic quality. They shape texture, matte finish, oil absorption and emulsion stability. Because consumers judge in the first two seconds of skin contact. Label-friendly positioning that cuts tackiness, sharpens glide and works across powder, cream and liquid formats.
See all starch products
From native to modified starches – discover our full range in just one click.
Betaine solutions
Naturally derived and skin-compatible, betaine acts as an effective humectant and osmoprotectant that supports moisture retention and skin barrier function. Its gentle, non-irritating profile makes it a strong candidate for facial care, scalp treatments and rinse-off formulations where natural origin, mildness and credible moisturizing claims are key purchase drivers.
See all betaine products
From high-purity humectant grades to robust conditioning betaines – discover our product diversity in just one click.
Develop natural beauty solutions
From natural starch alternatives to skin barrier-protecting betaine - our ingredients help you create products that meet consumer demands for performance and sustainability.
