MAISITA for Personal Care
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Functional native starches for stable, sensorially balanced formulations
MAISITA® is a range of functional native corn starches designed to support texture, stability and skin feel in personal care formulations. In emulsified systems such as creams and lotions, it contributes to a consistent structure and a balanced sensory profile. In deodorants, it supports moisture management and improves application properties.
The product is derived from plant-based sources (corn) and integrates into standard formulation processes without requiring complex adjustments.
Key benefits
- Supports stable emulsion structures across creams and lotions
- Contributes to smooth, non-tacky skin feel
- Reduces greasiness and improves absorption in oil-containing systems
- Enables moisture absorption for a dry-touch effect in deodorants
- Allows viscosity and texture adjustment through dosage control
- Compatible with standard formulation processes and ingredients
In creams and lotions, MAISITA® supports the formation of stable emulsion structures while contributing to a smooth, non-tacky skin feel and balanced texture.
In deodorants, MAISITA helps absorb excess moisture and improves application properties, resulting in a drier skin feel and more consistent product performance.
In dry shampoo powders, MAISITA® absorbs sebum and oil from the scalp and hair, leaving a clean, non-greasy feel. The fine particle structure distributes evenly without weighing the hair down or leaving visible residue.
In baby and body powders, MAISITA® replaces talc as a plant-based alternative. It absorbs moisture for a dry-touch effect and delivers the soft, silky slip the format is judged on.
In color cosmetics, MAISITA® serves as a talc replacement in pressed and loose powders. It carries pigments, controls oil on the skin and contributes a smooth, matte finish.
Product range
Enhance the activity of your cosmetics the natural way by choosing the right variant. We provide formulation guidance, sample trials and scale-up support.
Formulation insights
MAISITA® can be introduced during standard processing steps, typically in the water phase or as part of pre-dispersed systems depending on formulation design. Its performance is influenced by concentration, shear conditions and interaction with emulsifiers and oils.
Adjustments to dosage allow fine-tuning of texture and sensory properties, enabling alignment with specific product positioning, from light lotions to richer creams.
Sensory profile
In topical applications, MAISITA® provides a smooth, non-tacky skin feel. It reduces greasiness and supports fast absorption in rich cosmetic products, which is particularly relevant for daily-use creams and lotions.
Moisture management
In deodorants, the starch structure helps absorb excess moisture, contributing to a dry skin feel. This supports both comfort and perceived efficacy without relying solely on active ingredients.
Formulation robustness
MAISITA® performs reliably across a range of formulation conditions. It is compatible with common emulsion systems and is suitable for standard formulation processes without the need for extensive modifications.