Trending Beverages made for indulgence and function
![Laughing couple drinking orange and red fruit smoothies through straws at a market stall [no AI]](https://cdn.prod.website-files.com/690a64e4e086fc7e7a30737e/6990371e909b12f6da0160e7_Beverages.avif)
Consumers are thirsty for drinks that delight, and offer added benefits
Consumers are reshaping the beverage landscape: nutrient fortification, sugar reduction and bold flavor innovation sit alongside rising demand for natural, clean-label positioning and clear functional benefits such as immunity, digestion or hydration. Shoppers expect authentic ingredient stories and clean taste, yet still want a satisfying mouthfeel and texture in low-sugar formats — a dual demand that pushes brands to pair sensory reassurance with novel tastes and added benefits.
Those expectations create technical challenges for manufacturers. Sugar reduction and reformulation can thin body and suppress flavor. The practical response is integrated ingredient systems: heat tolerant concentrates and NFC juices, process-tolerant functional preparations for mouthfeel, haze and emulsion control, and engineered flavor systems that stabilize natural notes without heavy emulsifier loads.
Let’s solve your challenge!
Together, we'll identify the right solution for your process, formulation, and labeling needs.
How we turn trends into drinks
AGRANA supplies a broad range of beverage bases, juices, fruit juice concentrates, flavors, sugars, sweeteners, starch products and functional ingredients like betaine which allows us to co-create drink-ready, innovative solutions for our customers. Our products work perfectly together in trending recipes to deliver the multi-sensory experience and function consumers expect for their favorite sip.
Beverage Bases
From ready-to-use beverage compounds and stable emulsions to frappé bases, fruit wines, and syrups, our solutions simplify recipes and enable a quick pathway from development to market.
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From beverage compounds and syrups to frappé bases and fruit wines – explore our full beverage base range in just one click.
Sugars & Sweeteners
From classic sugars to tailor-made sweetening compounds, our solutions set the sweetness profile of your drink and fit right into your process.
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From crystal and liquid sugars to tailored sweetening compounds – discover our product diversity in just one click.
Flavors
Flavors transform beverages into memorable experiences. Our flavor systems deliver authentic taste in drinks and reliable performance during industrial processing. Together with our customers, we co-create flavor solutions that turn ideas into distinctive beverages, from first formulation to final product.
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From compounded flavors to FTNF flavors – discover our full range in just one click.
Fruit Specialties
Our portfolio of fruit specialties offer beverage makers year round fresh fruit quality, concentrated flavor, clean label appeal and ready-to-use solutions to simplify processing offer customers the best taste and texture experience.
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From frozen fruits to NFC juices – discover our full range in just one click.
Solutions & Preparations
Our preparations help brands create innovative drinks that combine authentic fruit flavors, rich and premium taste experiences, exciting textures and visual appeal, and health-focused benefits. From refreshing juices to functional wellness beverages, these solutions enable product differentiation, consumer engagement, and stronger market competitiveness. These preparations can be fruity, indulgent, with inclusions, functional or All-in-one depending on your needs.
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From fruity to functional preparations – discover our full range in just one click.
Betaine
Looking for a new, natural beverage ingredient for performance-oriented consumers? Take a closer look at betaine. Betaine is a natural, high-purity ingredient from sugar beets that supports hydration by aiding cellular water balance and contributes to performance via methylation pathways — all while fitting clean-label sports and functional drink formulations.
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From pure quality to versatile use, explore our betaine range in just one click.
Starch Products
Starch products are an important component in beverages. Discover how they are used as sweeteners to reduce sugar, how they improve mouthfeel, protect flavor and serve as a source of fiber and protein.
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From clean label starches to maltodextrins – discover our full range in just one click.
Beverage innovation from first formulation to finished product
AGRANA's beverage team supports retailers and food service operators, turning consumer trends into technically sound, market-ready drinks. We advise on ingredient selection, processing compatibility, and market positioning for consistent results across different formats, volumes and shelf-life requirements.
