Nourishing vitality

In a world where wellness meets vitality, collagen-infused drinks are emerging as the new icon of inner beauty and vitality. From kefir to skyr, dairy or non-dairy, beverages are being reimagined to deliver more than just taste. They are becoming functional allies in the pursuit of healthy skin, stronger bones and joints, and holistic health.

But what exactly is collagen?

Collagen is a protein that makes up 70 to 80 percent of the skin’s dry weight and is essential for elasticity, strength, and hydration. But its benefits go far beyond skin deep. It supports muscle recovery, joint mobility, hair growth, and nail strength, making it a powerhouse ingredient for both beauty and fitness enthusiasts.

Beauty from within - the rise of functional beauty and vitality

Consumers today are more proactive than ever about their health. The fusion of beauty and wellness is no longer a niche, It’s a lifestyle. With sports nutrition going mainstream and “beauty from within” trending across social media, collagen is taking center stage. This yearning for good health from the inside and out drives consumers to a more holistic approach towards nourishment. Hence, vitamins, minerals, and specialized ingredients such as collagen and vitamin E are becoming more popular.

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Fitness has also taken center stage on social media, with millions sharing their workout routines, transformation journeys, and wellness tips every day. Collagen plays a vital role in supporting joint and tendon health, making it essential for injury prevention and faster recovery post-exercise.

Collagen in the spotlight

• 53% of consumers find collagen protein appealing as an ingredient in sports nutrition food and drink (Source: FMCG Gurus).
• 70% of consumers are aware of the health benefits associated with collagen protein (Source: FMCG Gurus).
• 48% of consumers have heard of collagen and associate it with aiding skin health (Source: FMCG Gurus).

Collagen concepts

If functionality is for the physical self, flavor is for the mental self. Our formulation experts have created preparations for beverages combining the added benefits of collagen with craveworthy indulgent and fruity flavors. These preps can be applied in various dairy or non-dairy drinking bases such as kefir, milk drinks or skyr. Available for adaptation with customized flavors, colors, textures, sweetness and drink base options, to personalize to your preferences.​