Our values » What we stand for at AGRANA

Shared values

What we stand for.

The world is changing – and so is the way how people eat, feel, and live. At AGRANA, we don't just respond to that change. We help shape it by connecting nature's potential with the world's evolving needs.

It isn't only about the solutions we create. It's about what they make possible: Taste. Texture. Experiences. The everyday moments that make life a little better.

What drives us

Why we do what we do

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Mother and grinning daughter eating a dessert from a cup together at the kitchen counter [no AI]

Because better taste matters.

Great products are remembered for how they taste, feel, and delight. That's why we combine expertise in taste, texture, and functionality to  create solutions people love and customers value.

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Four colleagues laughing together during a relaxed meeting in a sunlit lounge [no AI]

Because we create lasting value.

Long term success is built on reliability and trust. Guided by integrity, financial strength, and transparent business practices, we create lasting value that stands the test of time.

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Farm worker in a red cap crouching in a green field inspecting young plants at sunset [no AI]

Because our roots matter.

Our story begins in the field. And that's where our responsibility begins, too. Guided by respect for nature, we develop solutions that use resources efficiently and create lasting value.

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Farmer in a checked shirt stroking a cow on a pasture at sunset [no AI]

Because trust keeps growing.

Trust is built on quality that is transparent, consistent, and reliable. Through certified standards, complete traceability, and dependable availability, we give our customers the confidence to rely on us.

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Scientist in a lab coat and safety glasses pipetting in a laboratory [no AI]

Because we turn nature in possibilities.

From nature's diversity, we create solutions for the challenges of tomorrow. Driven by curiosity, passion, and technological expertise, we develop innovations that move markets forward and open up new possibilities.

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Colleagues in an office talking and smiling, a video call on the screen behind them [no AI]

Because we’re stronger together.

Across countries, business areas, and functions, we work as one team. Together, we share knowledge, take ownership, and create solutions that  can only be achieved through collaboration.

Values that move us forward

What we stand for.

To become a catalyst for ever-changing lifestyles, connecting nature’s potential with the world’s evolving needs – by advancing taste, textures and experiences.

Why we do what we do

Because better taste matters.

Because we create lasting value.

Because our roots matter.

Because trust keeps growing.

Because we turn nature in possibilities.

Because we’re stronger together.