Insights shaping the future of food, beverage and beyond

The zeitgeist is focused on a “back-to-basics” approach in many areas of our lives because of the multiple crises and increased uncertainty surrounding us in today’s world. For food and beverages, value and taste are more at the forefront than previously. For the upcoming year, we expect consumers to long for known comforts, but at the same time want some new nuances and excitement.

Consumers have always faced the challenge of balancing their longing for outstanding food with concerns for health and affordability. In current turbulent economic times, this is even more evident.

Plant-based based foods are an evolving segment. Since then, the market and the needs of plant-based consumers have developed considerably. Let’s discover what’s new in the alternative protein space:

Enjoy & experience! One of the main global consumer trends we have identified for 2023 and beyond is ‘enjoy and experience’. With enjoy and experience, we look at the ways how food has become so much more than just nutrition. It can provide us with pleasure, reward, experience, comfort, and escape.

Consumers are looking for simple and healthy foods to boost their energy levels and mental health. Based on consumer insights we have developed preparations for yogurts.

Health has become a priority for consumers, and the times are over when this was only perceived as physical health.

‘Seek control’ is one of the megatrends we observe driving consumer behavior around the globe – it reflects the ongoing balance we seek between convenient and affordable solutions saving us time while at the same time supporting a healthy lifestyle.

In this “fruit paper” we publish the results of our proprietary consumer research conducted in 2021 into the world of fruits. As the existing research about the role of fruits was very limited, we undertook a deep dive into consumers’ associations with fruit.

The role of fruits: We highlight the importance of a healthy diet, including enough fruits and vegetables, to consumers’ health. Fruits are at the core of AGRANA Fruit’s business. We grow, source, and process a wide variety of fruits into high-quality solutions finding their way into yogurts, ice creams, and many other applications. But fruits are not just essential for us, they are for everybody!